Endlessly scrolling through TikTok videos hashtagged #vscogirl, you will see mostly mocking videos targeting their signature co-opted phrases (“ sksksksksk ,” “ and I oop” ) and their label-heavy aesthetic. With their Hydro-flasks adorned with “save the turtles” stickers and metal straws, we are led to believe VSCO girls are environmentalists, Valley girls with a cause. They forgo a face full of makeup for a swipe of Glossier Boy Brow, a spritz of Mario Badescu rosewater face spray and a dab of Carmex lip balm.

VSCO girls are 2020’s version of “ basic ”: predominantly white, skinny girls, outfitted in puka shell necklaces, scrunchies, Birkenstocks and Pura Vida friendship bracelets, who give off a carefree beach vibe yet are label-obsessed. VSCO girls: VSCO girls are named for the subscription-based photo and video editing app VSCO (Visual Supply Company) known for its soft, flattering filters that make VSCO girls look like they spent all day in nature instead of editing photos of themselves.

What does vsco mean