It comes to no surprise then that an impressive $50.7 billion app revenues are concentrated in APAC. Asia’s smartphone user base is an impressive 1.6 billion people strong, making up 53.4% of the global market. There are 3 billion smartphone users around the globe and more than half of them were in APAC in 2018. We have already alluded to it, but it’s worth mentioning again: the heart of the global mobile economy can be found in Asia. APAC is the world’s number one mobile market.

Offering insights into China, Korea and Japan, which make up the three largest markets in the APAC region, we hope it offers an easy way into the market.īut what were the top five things that we learned about these countries while working with Newzoo? Let’s take a closer look.ġ. That’s why we’ve worked with Newzoo to jointly release a report examining Asia’s Top Mobile Markets. For example, Asian mobile gamers are culturally very different to those in the West – favouring fantasy or anime-style graphic designs, display varied paying behaviour and hold particular expectations from their games. However, understanding the Asian market can be hard for businesses not based there. And at the centre of it sits the Asia Pacific, which accounts for nearly 60% of that total. Global app revenues reached $87.1 billion in 2018 and are set to grow to an impressive $129.2 billion by 2021, according to Newzoo.

A one mobile market